Job Description

The Marketing Manager is responsible for leading, coordinating, and optimizing all components of Anthoor Law Group’s marketing. This role serves as the central operator, ensuring that all marketing lanes, vendor partnerships, client glidepaths, and internal workflows operate cohesively, efficiently, and with clear, measurable results. The Marketing Manager works directly with leadership, attorneys, and external partners Green Cardigan and HTM to drive brand visibility, generate qualified leads, and maintain a consistent, high-quality client experience across both Family Law and Estate Planning. Success requires exceptional communication, organized execution, accountability, leadership, and a data-driven mindset. You serve as the operational engine behind the firm’s growth. You are the connector between strategy and execution, vendors and attorneys, digital and in-person channels, and initial lead contact through full client conversion. Responsibilities: Marketing Strategy & Execution • Implement the firm’s annual marketing plan across both practice areas. • Break down strategic goals into actionable campaigns, workflows, and timelines. • Identify performance gaps and pivot the strategy based on the data. Vendor Management: Green Cardigan & HTM Serve as the primary internal liaison for both external partners: Green Cardigan • Coordinate ongoing campaigns, deliverables, and content initiatives. • Ensure messaging aligns with ALG’s tone, practice area priorities, and glidepaths. • Review work product for quality, accuracy, and brand alignment. HTM • Oversee advertising, SEO, web, or PPC workstreams advised by ALG and by HTM. • Maintain a clear feedback loop to optimize lead flow and conversion. • Ensure timely delivery and adherence to agreed KPIs. Dual-Vendor Coordination • Maintain a unified calendar of deliverables and deadlines. • Ensure campaigns from both vendors complement, not duplicate, each other. • Hold all vendors accountable for quality and performance metrics. Workstream Analysis & Continuous Improvement • Regularly assess all marketing workstreams: ads, SEO, content, email nurture, social, referral systems, website, CRM, and vendor outputs. • Identify bottlenecks, inefficiencies, or underperforming channels. • Recommend and implement improvements to increase conversions and efficiency. Ownership of Client Glidepaths (FL & EP) • Maintain, optimize, and quality-check both Family Law and Estate Planning glidepaths. • Ensure messaging consistency from first contact through intake, consultation, and retention. • Identify points where prospects stall or drop off, and repair those touchpoints. • Work with vendors to ensure glidepath content integrates with advertising and SEO. Day-to-Day Oversight of All Marketing Lanes Provide daily leadership, oversight, and accountability in: • Digital marketing, SEO, PPC, social media. • Website updates and CRO (conversion optimization). • Email sequences & CRM hygiene. • Referral partner development. • Workshop, event, & symposium planning. • Review/testimonial campaigns. • Local community presence & sponsorships. • Vendor-driven deliverables (Green Cardigan + HTM). • Branding consistency across all materials. You own the daily execution, operational process, and marketing-related business impacts. Branding & Messaging • Safeguard firm identity, tone, visuals, and professionalism across all platforms. • Review content for clarity, accuracy, empathy, and alignment with ALG’s standard. Digital Marketing Management • Manage website updates, SEO improvements, Google Business Profile, and social presence. • Partner with HTM/GC on ad performance, keyword strategy, and reporting. • Monitor analytics to adjust campaigns as needed. Content Development • Work with attorneys to produce blogs, articles, client guides, newsletters, and video outlines. • Maintain a monthly content calendar tied to search trends, client concerns, and seasonal opportunities. Referral Network & Back-End Marketing • Maintain and expand relationships with realtors, therapists, CPAs, advisors, and community partners to build professional networks and referral relationships. • Build structured outreach cadences and systems. • Integrate referral efforts with vendor campaigns and internal glidepaths. Events, Workshops & Sponsorships • Plan and manage symposiums, workshops, webinars, and community participation. • Develop event-specific marketing plans and follow through on post-event conversion. Client Experience & Retention • Support messaging that improves retention, satisfaction, and review generation. • Coordinate testimonials, review requests, and client success spotlights. • Own NPS and client satisfaction. Market & Competitor Research • Provide quarterly insights on industry trends, local competitors, pricing changes, and emerging opportunities. • Advise leadership on strategic adjustments. Budget Management • Manage and track all marketing spending. • Ensure efficiency, accountability, and ROI-focused investment. Reporting & Ownership of Success Metrics Deliver unified monthly reporting that includes: • Advertising performance. • Vendor deliverables. • SEO + website analytics. • Lead flow and conversion metrics. • Glidepath performance. • Referral activity. • Social analytics. • Content output. • Establish KPI dashboards and update them monthly. • Provide actionable recommendations—what’s working, what isn’t, and what should change. Qualifications: • Bachelor’s degree in Marketing, Communications, Business, or related field. • 7+ years of experience in legal or professional services marketing. • Strong knowledge of digital marketing, SEO, PPC, analytics, and CRM systems. • Excellent writing, editing, and communication skills. • Vendor management and cross-functional coordination experience. • Ability to manage complex workflows and drive accountability. • Familiarity with legal directories, local rankings, and award submissions is a plus. Compensation: $100,000 yearly

• Marketing Strategy & Execution • Implement the firm’s annual marketing plan across both practice areas. • Break down strategic goals into actionable campaigns, workflows, and timelines. • Identify performance gaps and pivot the strategy based on the data.Vendor Management: Green Cardigan & HTMServe as the primary internal liaison for both external partners:Green Cardigan • Coordinate ongoing campaigns, deliverables, and content initiatives. • Ensure messaging aligns with ALG’s tone, practice area priorities, and glidepaths. • Review work product for quality, accuracy, and brand alignment.HTM • Oversee advertising, SEO, web, or PPC workstreams advised by ALG and by HTM. • Maintain a clear feedback loop to optimize lead flow and conversion. • Ensure timely delivery and adherence to agreed KPIs.Dual-Vendor Coordination • Maintain a unified calendar of deliverables and deadlines. • Ensure campaigns from both vendors complement, not duplicate, each other. • Hold all vendors accountable for quality and performance metrics.Workstream Analysis & Continuous Improvement • Regularly assess all marketing workstreams: ads, SEO, content, email nurture, social, referral systems, website, CRM, and vendor outputs. • Identify bottlenecks, inefficiencies, or underperforming channels. • Recommend and implement improvements to increase conversions and efficiency.Ownership of Client Glidepaths (FL & EP) • Maintain, optimize, and quality-check both Family Law and Estate Planning glidepaths. • Ensure messaging consistency from first contact through intake, consultation, and retention. • Identify points where prospects stall or drop off, and repair those touchpoints. • Work with vendors to ensure glidepath content integrates with advertising and SEO.Day-to-Day Oversight of All Marketing LanesProvide daily leadership, oversight, and accountability in: • Digital marketing, SEO, PPC, social media. • Website updates and CRO (conversion optimization). • Email sequences & CRM hygiene. • Referral partner development. • Workshop, event, & symposium planning. • Review/testimonial campaigns. • Local community presence & sponsorships. • Vendor-driven deliverables (Green Cardigan + HTM). • Branding consistency across all materials.You own the daily execution, operational process, and marketing-related business impacts.Branding & Messaging • Safeguard firm identity, tone, visuals, and professionalism across all platforms. • Review content for clarity, accuracy, empathy, and alignment with ALG’s standard.Digital Marketing Management • Manage website updates, SEO improvements, Google Business Profile, and social presence. • Partner with HTM/GC on ad performance, keyword strategy, and reporting. • Monitor analytics to adjust campaigns as needed.Content Development • Work with attorneys to produce blogs, articles, client guides, newsletters, and video outlines. • Maintain a monthly content calendar tied to search trends, client concerns, and seasonal opportunities.Referral Network & Back-End Marketing • Maintain and expand relationships with realtors, therapists, CPAs, advisors, and community partners to build professional networks and referral relationships. • Build structured outreach cadences and systems. • Integrate referral efforts with vendor campaigns and internal glidepaths.Events, Workshops & Sponsorships • Plan and manage symposiums, workshops, webinars, and community participation. • Develop event-specific marketing plans and follow through on post-event conversion.Client Experience & Retention • Support messaging that improves retention, satisfaction, and review generation. • Coordinate testimonials, review requests, and client success spotlights. • Own NPS and client satisfaction.Market & Competitor Research • Provide quarterly insights on industry trends, local competitors, pricing changes, and emerging opportunities. • Advise leadership on strategic adjustments.Budget Management • Manage and track all marketing spending. • Ensure efficiency, accountability, and ROI-focused investment.Reporting & Ownership of Success MetricsDeliver unified monthly reporting that includes: • Advertising performance. • Vendor deliverables. • SEO + website analytics. • Lead flow and conversion metrics. • Glidepath performance. • Referral activity. • Social analytics. • Content output. • Establish KPI dashboards and update them monthly. • Provide actionable recommendations—what’s working, what isn’t, and what should change.

Compensation:
$100,000 per year

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