Job Description

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

The Sr Product Marketing Manager will be able to understand the target customers and market dynamics in order to launch and support new products, services, and technologies to customers, the F5 sales force, analysts and channel partners. The role requires excellent writing skills in prose and presentation formats, as well as marketing strategy, execution and business analysis skills with a proven track record of effectively leading technology products and solutions. This individual will create product messaging and positioning, launch and support new products, enable sales and channel teams, and engage directly with customers and partners.

Our ideal candidate will also have strong leadership, communication and project management skills with an ability to work effectively with cross-functional teams, including Product Management, Corporate Marketing, and Sales and Business Development, to lead and execute on a wide variety of product marketing initiatives. Demonstrable skills in developing customer and sales-facing presentations and other materials, including sales playbooks, white papers, website material, videos, and written communications to employees and external stakeholders, is mandatory.

Primary Responsibilities

• Develop product messaging and positioning that differentiates F5 products in the market
• Enable Sales/Partner teams by creating and communicating the value proposition of the products and developing the sales tools that support the sales motion of your products
• Support launches by developing the product marketing strategy launch plans for new products and releases and managing the cross-functional implementation of the plans
• Produce product collateral such as sales, customer, and analyst presentations, product overview and datasheets, FAQs, briefs, and webcasts
• Build and leverage market intelligence by understanding the new and emerging F5 buyers, how they buy and their buying criteria, and by understanding the competition and how to position successfully
• Contribute to demand generation efforts by delivering product content and participating in activities for the marketing programs that drive demand for F5 products
• Develop and implement go-to-market plan in coordination with cross-functional team including corporate marketing, sales/channel readiness, and BD teams
• Lead engagements with sales and channel teams, customers, and partners via webcasts, direct meetings, marketing communications, and industry events
• Lead engagements with industry press and trade analysts
• Lead and mentor teammates on the product marketing team
• Present marketing strategy and plans to senior and executive level management
• Responsible for upholding F5's Business Code of Ethics and for promptly reporting violations of the Code or other company policies.
• Performs other related duties as assigned.

Knowledge, Skills and Abilities

• Significant experience in security technology marketing
• Experience working in a global role and understanding marketing differences across different regions.
• Good collaboration and negotiation skills, and the ability to work effectively across teams and organizations in a global (often virtual) work environment
• Knowledge of enterprise marketing and sales processes
• Ability to effectively lead project initiatives
• Outstanding written and oral communication skills including public presentations
• Strong organizational, analytical and execution skills
• Understanding of networking technologies is a plus
• Duties are performed in a normal office environment while sitting at a desk or computer table.
• Duties require the ability to utilize a computer, communicate over the telephone, and read printed material.
• Duties may require being on call periodically or working outside normal working hours (evenings and weekends). Duties may require the ability to travel via automobile or airplane up to 20%.

Qualifications

• BA/BS degree required. MBA Preferred
• 6+ years experience in product marketing or equivalent
• 6+ years analyzing products, customers and market dynamics

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The annual base pay for this position is: $145,138.00 - $217,708.00

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