Job Description

Paid Media Manager Job Description

Position Summary

The Paid Media Manager is responsible for contributing to new and existing marketing efforts by managing pay-per-click advertising for various product lines.

Working alongside a team of passionate professionals and leaders, the Paid Media Manager will play an integral role in ensuring that Click Thesis, a lead generation company , remains a leader in the industry by supporting both existing and new marketing programs.

Essential Duties and Responsibilities

• Plan, create, and manage PPC campaigns across various channels, mainly Social, Third Party Platforms and Google Ads and Bing Ads .
• Perform keyword research both inside and outside of the campaign to ensure the best targeting and negative matches.
• Optimize bidding and overall campaign management, including but not limited to keywords, placements, devices, geographic, demographics, and other levels .
• Perform daily account management of PPC campaigns:
• Review expensive under-performing keywords.
• Ensure PPC campaigns do not exceed weekly and monthly ad spend budgets.
• Maintain Quality Score, impression share, and other key metrics .
• Write engaging and concise ad copy to modify CTAs on ads to boost click-through rates and landing pages to boost conversion rates .
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports , analyzing trends, goals, opportunities, and other key performance indicators.
• Stay updated on search engine and PPC industry trends .

Additional Duties and Responsibilities

• Discover approaches and ways to decrease the risk of click fraud .
• Perform related duties as assigned, within your scope of practice, to ensure individual, team, and organizational success.
• Sourcing Ad Copies and C

Required Skills

• Self-motivated, creative thinker with strong problem-solving skills.
• Exceptional verbal and written communication skills .
• Computer literacy with demonstrated proficiency in G-Suite and Microsoft Office , including Excel and PowerPoint.
• Functional experience with Google Analytics, Google Tag Manager, Google Ads, Meta Ads, and Facebook Business Suite .
• Experience with all social media advertising platforms is a plus.
• Strong organizational and prioritization skills – ability to work independently and with remote team members.
• Impeccable attention to detail .
• Strong analytical skills .

Education and Experience

• Bachelor’s Degree in Marketing, Business, or a relevant field preferred; equivalent work experience may be substituted in lieu of education.
• 3-5 years of proven experience as a PPC Specialist/Manager or a Digital Marketing Specialist with PPC experience.
• 1-2 years of CMS experience required , with WordPress and/or Expression Engine being a plus.

Preferred Qualifications

• Professional certification in Google Ads strongly preferred.
• Experience in a remote work environment is highly preferred.
• Experience in a lead generation or similar technology company is a strong plus.
• Proven project management experience and ability to handle multiple priorities at one time.
• Strong interpersonal and listening skills .
• Creative thinking and problem-solving abilities .
• Strong research and analytical skills – comfortable analyzing high volumes of data daily.

Supervisory Responsibilities

None

Working Conditions and Physical Requirements

• Full-time position , typically 40 hours per week , but may require additional hours, nights, or weekends on occasion.
• Remote and indoor office environment.
• Vision and hearing must be normal or corrected to normal.
• Prolonged periods of sitting and working on a computer .
• Manual dexterity required for extended computer usage.
• Must be able to complete all physical requirements of the job with or without reasonable accommodation .

Disclaimer and Team Member Acknowledgment

This job description is designed to provide a general overview of the position and job duties. It is not an all-encompassing list of activities, duties, responsibilities, or expectations required of Click Thesis team members.

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