Job Description

General Manager

Contributes to profitable sales growth by executing the overall store strategy; including leading and engaging the team, managing company merchandise and operational excellence, training and developing associates, and executing sales-building programs. 

Primary Responsibilities:

Customer Service 

• Models, coaches, and holds team accountable for outstanding customer service.
• Engage with both associates and customers to enhance interactions.
• Conduct store walkthroughs for pricing/signing accuracy.  

Sales

• Analyze sales and expense data to identify opportunities.
• Communicate business objectives and performance to the team.
• Strategically drive sales through store walkthroughs and leadership interactions.
• Improve store consistency around key performance metrics
• Participate in peer group discussions to address business trends.  

Team Development 

• Provide in-the-moment coaching for associates.
• Maintain performance notes and take action on performance gaps
• Enhance each leader's execution abilities and team development.
• Utilize recognition and rewards to reinforce positive behaviors.
• Motivate associates/teams to align with the company's strategy.  

Specialty Businesses 

• Lead Salon Manager/Beauty Manager/Supervisors and engage related teams.
• Analyze sales and expenses to drive performance and improvements.  

Performance Standards 

• Support shrink and safety initiatives
• Consistently meet established performance standards, including sales, service, profit, productivity, and attendance  

Core Competencies & Accomplishments;  

• Prioritizes Customer - Focuses team efforts on meeting the needs of the external and internal (associate) customer, including the need for work-life balance and well-being.
• Takes Accountability - Holds team accountable for performance, celebrates wins and empowers individuals to take responsibility for their work and pride in their accomplishments.
• Produces Results - Motivates and challenges associates to work hard, smart, and outside of traditional hierarchies to attain a shared purpose.
• Works Collaboratively-Creates a culture of inclusion and collaboration, actively supporting teamwork and team spirit.
• Work experience- Minimum of 5 years retail leadership experience
• Education- bachelor’s degree or equivalent work experience

What you get:

Eligible for bonus under the Management Incentive Plan.

If eligible, we offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays*, and 401(k) with Company match. All associates are eligible for an associate discount on JCPenney merchandise. For paid holidays, associates who are eligible for paid vacation (MTO) are also eligible for eight paid holidays during the calendar year. *For paid vacation days, as well as eligibility requirements for other benefits, please visit

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality, and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty, and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when, and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2024, JCPenney celebrates 122 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. 

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