Job Description

Job Summary: We are seeking a highly skilled and creative  Digital Marketing Specialist to join our team. The ideal candidate will have expertise in  digital ad management, email marketing, and social media management to drive brand awareness, sales conversions, lead generation, and customer engagement. This role requires a data-driven mindset, strategic thinking, and the ability to optimize campaigns across multiple digital platforms.

Key Responsibilities:

• Plan, create, and optimize digital advertising campaigns across platforms such as Google, Facebook, Instagram, TikTok and other PPC channels.
• Monitor and analyze ad performance metrics to ensure campaign effectiveness and ROI.
• Conduct A/B testing and audience targeting strategies to improve ad engagement and conversion rates.
• Stay up to date with the latest trends in digital advertising and implement best practices.

Email Marketing:

• Develop and execute email marketing campaigns to nurture leads, sales, and retain customers.
• Create compelling email content, including copy, design elements, and CTAs.
• Segment email lists for personalized and targeted messaging.
• Track and analyze email performance metrics such as open rates, click-through rates, and conversion rates to optimize future campaigns.

Social Media Management:

• Develop and manage social mediastrategies to increase brand awareness and engagement.
• Create, schedule, and publish engaging content across multiple social media platforms (Facebook, Instagram, TikTok, Twitter, etc.).
• Monitor and respond to audience interactions, comments, and messages in a timely manner.
• Analyze social media metrics and adjust strategies accordingly to improve engagement and reach.

Qualifications & Skills:

• Bachelor's degree in Marketing, Communications, Business, or a related field is highly desired. May consider candidates with equivalent real world experience.
• 2+ years of experience in digitalmarketing, with a strong focus on paid ads, email marketing, and social media.
• Proficiency in digital advertising platforms, including Google Ads, Facebook Business Manager, etc.
• Experience with email marketing platforms, bonus points for those who are saavy with Klaviyo.
• Strong copywriting and contentcreation skills.
• Knowledge of SEO and website analytics tools is a plus.
• Excellent analytical skills and ability to interpret data to optimize campaigns.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• A proactive, creative, and results-driven mindset.

Benefits:

• Competitive salary and performance bonuses.
• Health, dental, and vision insurance.
• Professional development opportunities.
• A dynamic and collaborative work environment.

If you are passionate about digital media and want to contribute to a growing Veteran owned company with innovative marketing strategies, we’d love to hear from you!

Apply today with your resume and portfolio of past campaigns.

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