Job Description

Job Description

Job Description

Company Description

The University of Maryland Medical System (UMMS) is an academic private health system, focused on delivering compassionate, high quality care and putting discovery and innovation into practice at the bedside. Partnering with the University of Maryland School of Medicine, University of Maryland School of Nursing and University of Maryland, Baltimore who educate the state's future health care professionals, UMMS is an integrated network of care, delivering 25 percent of all hospital care in urban, suburban and rural communities across the state of Maryland. UMMS puts academic medicine within reach through primary and specialty care delivered at 11 hospitals, including the flagship University of Maryland Medical Center, the System's anchor institution in downtown Baltimore, as well as through a network of University of Maryland Urgent Care centers and more than 150 other locations in 13 counties. For more information, visit

Collaborate with System and entity stakeholders to implement digital strategy and enhance the quality of the consumer experience across University of Maryland Medical System’s web properties. Direct report to the Web Project Manager.

The following statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all job responsibilities performed.

• Make System and entity website updates, ensuring content is user-friendly and adheres to Associated Press (AP) Style guidelines, search engine optimization best practices and UMMS brand standards.
• Refine website content, proactively reaching out to marketing colleagues, subject matter experts, and other stakeholders for input and collaboration.
• Write, edit, proof and fact-check all content prior to publishing it to the website.
• Manage content review calendars to ensure web content is reviewed and updated on a scheduled basis.
• Perform quality control, addressing broken links, misspellings, accessibility issues, and other issues.
• Establish and maintain collaborative relationships with all levels of leadership, staff and vendors.
• Stay abreast of digital health trends, technology, and best practices
• Perform other duties as assigned.

Education & Experience - Required

• Bachelor’s degree in English, Journalism, Marketing, Communications, or related field, or the equivalent combination of education, training and experience.
• Minimum two years’ experience writing and editing digital content.

Education & Experience - Preferred

• Experience with Sitecore and HTML.

Knowledge, Skills, & Abilities

• Working knowledge of Google Analytics and Search Engine Optimization content techniques and keyword search.
• Strong writing and editing skills, with the ability to adapt tone and style for different audiences and platforms.
• Effective conceptual thinking, creative thinking, planning, organizational, and problem-solving skills.
• Ability to analyze, compare, contrast, and validate work with keen attention to detail.
• Ability to work independently as well as in a team environment.
• Strong customer service skills.
• Ability to effectively manage multiple tasks and competing priorities in a fast-paced environment, meeting deadlines consistently.
• Advanced skill in the use of Microsoft Office Suite (e.g., Word, Excel, PowerPoint).
• Advanced verbal, written, and interpersonal communication skills.

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