Job Description

Data Strategist

As a Data Strategist, you transform raw audience signals into clear, compelling narratives that steer marketing and product decisions. Leveraging advanced quantitative analyses and human-centered qualitative research, you pinpoint behaviors, surface growth opportunities, and craft data-backed recommendations that boost engagement, retention, and revenue. You'll partner with cross-functional teams-marketing, product, media, and analytics engineering-to turn complex datasets into actionable roadmaps that keep our brand ahead of shifting consumer trends.

This role can be located almost anywhere in the U.S. What you will do:

• Data Driven Analysis & Insight Generation: Translate conceptual questions into data-driven analyses that deliver meaningful quantitative insights and recommendations.
• Narrative Development & Actionable Recommendations: Build compelling storiesvia executive memos, reports, or presentationsthat culminate in clear, action-oriented guidance.
• Cross-Functional Solution Collaboration: Partners with sales, analytics, product, and client teams to shape, validate, and steer modeling efforts into cohesive, client-ready solutions.
• Consultative Mindset & Communication: Deliver data-driven guidance to clients, prospects, and internal teams with a client-success mindset, using clear, persuasive storytelling in every interaction.
• Strategic Alignment: Understand how individual work supports broader Acxiom and IPG objectives and market positioning.
• Product & Industry Mastery: Deepen expertise in Acxiom offerings, direct-marketing strategies, and overall industry dynamics.
• Continuous Learning & Thought Leadership: Maintains a growth mindset-continually learning and sharing insights on emerging consumer and marketing trends in the audience and data strategy space

Key responsibilities:

• Client Engagement & Solutions Development: Lead discovery sessions with clients to clarify objectives, identify data gaps, and define audience-segmentation frameworks.
• Utilize audience and data analysis tools and products to support sales efforts, including product presentations, data & identity solution recommendations and proposal creation tailored to address client needs.
• Craft level appropriate narratives that pair quantitative insights with phased, ROI-backed recommendations.
• Strategic Alignment: Understand the broader Acxiom & IPG strategies and how individual contributions align with organizational goals.
• Proactively identify opportunities for improvement and innovation within sales support management.
• Collaborate with product management on the development of new products and services.
• Continuous Education: Track emerging trends across channels, consumers, and competitors to contribute to thought leadership and playbooks to raise audience-data literacy across internal and client teams.

What you will have:

• 5+ years working with consumer data with a focus on marketing application and usage.
• Knowledge of consumer data and identity landscape in the United States.
• Experience in solutions based sales support role, with a proven track record of success.
• Understanding of direct marketing principles, digital media applications, and industry trends.
• Excellent communication and presentation abilities.
• Strategic mindset with strong analytical, problem solving and critical thinking skills.
• Ability to work both solo and in team setting to achieve client and organizational goals.
• Detail-oriented approach, with a focus on delivering high-quality solutions to complex challenges.
• Strong working knowledge Office365, AI tools, data visualization tools and ability to learn proprietary toolsets for developing audiences.
• Experience in marketing driven work such as audience design & segmentation, personalization, optimization and measurement.
• Ability to travel

Primary location city/state: Homebased - Conway, Arkansas

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

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