Job Description

Overview

Creative Director, Art at Tata Consultancy Services (TCS Interactive). This role is for creatives who refuse to choose between craft and performance. You will be part of the founding creative team building something new, working directly with our Group Creative Directors across breakthrough brand campaigns and shippable digital experiences.

Responsibilities

• Lead ideation and bring concepts to life across every touchpoint, from brand platform through to social, activation, and product flows.
• Own craft execution: write scripts, art?direct shoots, direct interactive experiences, cut social edits. Fluency in generative?AI tools is a plus.
• Present work internally and to clients with clarity and conviction; defend creative decisions and incorporate feedback without losing the idea.
• Use contemporary tools to move fast: boards, Figma prototypes, gen?AI exploration. Know when to polish for craft and when to ship for speed.
• Build reusable systems: design templates, tone guides, motion patterns.
• Direct the creation of end?to?end digital experiences (web/app/email) that extend the brand platform; collaborate with UX, product, and engineering to ship.
• Ensure interaction craft matters: motion quality, accessibility, responsive behavior, performance optimization.
• Connect creative choices to business outcomes: click?through, conversion, engagement; learn what works and iterate.
• Partner with Strategy, Production, and Engineering to scope work, manage timelines, and ship on schedule.
• Mentor junior creatives; create an environment where people do their best work.

Qualifications

• 610 years at agencies or studios that win, with 2+ years leading work as a CD or ACD.
• Portfolio of recognized brand campaigns and shipped digital work; show ideas that moved the needle culturally or commercially.
• Led projects from brief to launch: concepting ? production ? delivery ? optimization.
• Collaborated across disciplines (strategy, UX, engineering, production) to bring integrated ideas to life.
• Presented work to clients and stakeholders; you can tell the story of the idea and bring people along.
• You've been the lead creative on work that shipped. Not just pitched.

Location

New York, NY Onsite

Salary Range

$176,800$225,000 a year

Seniority Level

Director

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